Your Google Business Profile (GBP) is one of the most powerful tools for getting found by local customers. This free checklist will walk you through what to review, update, and optimize—so your business is the one that shows up when it matters most.

• Keep your business info accurate and up-to-date

• Improve your visibility in local search results

• Encourage more customer engagement and reviews

• Show up on Google Maps with confidence

• Identify quick wins and long-term improvements