Meet the person behind the work

Hi, I’m Leigh. I help small businesses go from chaos to converting.

I’m a WordPress developer, SEO strategist, and marketing consultant based in Raleigh, NC — with over 20 years of experience and a genuine obsession with making websites that actually work for the people who own them.

The story behind the name

T

Tuesday

W

Wednesday

Th

Thursday

Everyone always asks. Here’s the real answer.

Fresh out of college, I spent the first years of my career working at marketing agencies. Long hours, late nights, the whole thing. And I’d joke with anyone who’d listen: “One day I’m going to work for myself, and I’m only going to work Tuesday, Wednesday, and Thursday.”

I knew even then it was a fantasy — nobody really builds a business on three days a week. But the idea stuck with me, because it was really about something bigger: the belief that work should leave room for life, not swallow it whole.

When I finally did take the leap and start my own company in 2008, I named it after that joke. It’s been a daily reminder ever since — to work hard, work smart, and never lose sight of why you’re doing it in the first place.

The story behind the name

S

M

T

W

T

F

S

Work Tuesday, Wednesday & Thursday.
Enjoy a 4-day weekend. Every week.
(Turns out running a business is a little more than 3 days a week.)

2008

Founded

20+

Years

1

contact person

The journey

From agency grind to doing it her way.

I didn’t stumble into this. I spent years in the trenches — coding at agencies, engineering at Cisco, managing development teams — before I built anything of my own.

That foundation is what makes TWTH different. I’ve seen how large organizations build digital products. I’ve led teams, managed timelines, and shipped complex technical projects. When I started working with small businesses, I brought all of that with me — just without the bloated overhead and the account managers who don’t know your name.

The clients I work with get the kind of strategic thinking and technical depth that used to be reserved for companies with agency budgets. And they get to work directly with the person doing the work — me.

2003 — NC State

Triple major. Magna Cum Laude.
Electrical Engineering, Computer Engineering, and Computer Science. The foundation of how I think about building things that actually work.

2003–2007 — Agency World

MarketSmart Interactive
Large-scale web development across multiple industries. This is where the long hours — and the TWTH dream — were born.

2007 — Cisco Systems

Software Engineer II
Enterprise-level software engineering. A master class in building things that have to work, every time, at scale.

2007–2008 — Click Culture

Web Development Project Manager
Led development teams, set milestones, and shipped client projects. Where I learned that great web work is as much about people and process as it is about code.

2008 — NC State MBA

The business side of the brain.
Added a Master of Business Administration to the engineering background — because building great websites is only half the job. Understanding how businesses grow is the other half.

2008 — Present

TWTH Consulting — doing it her way.
16+ years of working directly with small businesses across the country, building websites and marketing strategies that actually move the needle.

Why this matters to you

What 20+ years actually buys you.

Experience isn’t just a number. Here’s what two decades of doing this work, across every kind of small business, means for the people I work with.

I’ve seen what doesn’t work

I’ve audited hundreds of sites that look fine but don’t convert. I know the patterns instantly — the buried CTAs, the unclear messaging, the slow load times killing rankings. You don’t have to figure that out the hard way.

Strategy before design

My engineering and MBA background means I always start with the business question: what does this site need to accomplish? The design follows the strategy — not the other way around.

You work directly with me

No account managers. No junior developers. When you hire TWTH Consulting, you get me — the person who’s done this for 20 years — on every call, every deliverable, every decision.

I look at the whole picture

I don’t hand you a website and disappear. I look at how your website, email, social, and in-person presence all connect — and help you build a plan where everything works together.

I speak your language

Most small business owners aren’t developers. I translate the technical stuff into plain language, walk you through everything, and make sure you feel confident — never talked past.

I’ve been where you are

I built TWTH from nothing in 2008. I know what it feels like to juggle running a business while trying to grow it. That empathy shapes everything about how I work with my clients.

Education

NC State University

Master of Business Administration (MBA)

Raleigh, NC

2008

Bachelor of Science — Triple Major

Electrical Engineering, Computer Engineering & Computer Science · Magna Cum Laude

2003

Technical Skills

WordPressPHPJavaScriptWooCommerce

CSS / HTMLMySQLSEOMailchimp

Active CampaignWixWebflowColdFusion

PhotoshopIllustrator

Experience

Professional History

TWTH Consulting — Owner

Morrisville, NC · WordPress Development, SEO & Marketing

2008–Now

Click Culture — Project Manager

Raleigh, NC · Led development teams & client projects

2007–2008

Cisco Systems — Software Engineer II

Morrisville, NC · Network technology & application layer

2007

MarketSmart Interactive — Project Leader

Morrisville, NC · Large-scale web development & ecommerce

2003–2007

How I work

The things I believe about doing this well.

01

Honesty over hype
I’ll tell you when something won’t work and why — even if it’s what you were hoping to hear. You deserve a straight answer, not a sales pitch.

02

Understanding before building
I don’t start designing until I understand your business, your customers, and what success actually looks like for you. The strategy drives the work, always.

03

Your independence matters
I build sites you can actually manage. I teach you what I know. The goal is to make you more capable — not more dependent on me.

04

Balance is not a luxury
TWTH started as a joke about working less. But the spirit behind it is real — I believe good work and a good life are both possible, and I help my clients build businesses that support both.

Ready to work together?

Let’s figure out your chaos to converting plan.

Book a free 30-minute call. No pitch, no pressure — just a real conversation about your business, what’s not working, and what’s possible. I’d love to meet you.